In recent years, people’s pursuit of beauty cosmetics have changed a lot. Coming of age beauty brands have launched products that can play a role in cleaning and beautification, stirring a rising demand for new-age cosmetics that are not all about lipsticks and eyeliners. The beauty industry in China is booming with products that are a lot about skincare, health, and wellness. At the same time, China’s cosmetics in product quality, packaging and styling design, along with core branding aspects, have been greatly improved. This article explores the vital elements that have impacted cosmetic packaging design in particular and what are the conscious choices beauty brands should watch out for.
Higher Expectations from Packaging Design of Beauty Products
The 90s born millennials form the majority of consumers of cosmetic products. And this consumer group is way more conscious about their lifestyle choices, having higher expectations from the ingredients that are in their lip balms and eyeliners, how they affect the skin and even the size of carbon footprint left by the packaging.
All these aspects, market demands and consumer behavior orchestrate the indispensable elements of packaging. Among them, the appearance of commodity packaging is crucial.
If beauty brands want to gain a firm foothold in the cosmetics industry, they should do a good job in selecting what goes into their products and pay attention to product publicity. The exquisite design of the primary packaging is one of the important factors to attract and retain a high-quality customer base.
Importance of Cosmetic Packaging Design
Excellent packaging design endows the soul of the product and makes it easier to impress consumers. The right packaging can not only attract consumers’ attention but also reflect the brand‘s taste to a greater extent.
Cosmetic packaging is diverse and full of personality and designers should not only meet the criteria of functionality and high-utility but also try to create more personalized brand symbols, text, graphics, color, shape, and other elements according to the rules of aesthetics so as to promote the design of cosmetic packaging to a higher level. Read further on, to explore the vital aspects of cosmetic packaging that are now indispensable in a design plan.
1. The Unity of Packaging Function and Aesthetics
Designers should consider the harmonious unity of how a cosmetic container looks on the shelf and how functional it is to use on a daily basis. A very common problem with clip-on lids, if it breaks while most of the cosmetics is still unused, it is an irksome situation when the user has to fix the container with some hack, which is often something unglamorous. So sturdiness and also ease of use have to go hand in hand with the glamour factor.
2. Proper Positioning of Creative Design
In graphic creative design, it is necessary to fully grasp the product positioning and make it consistent with the packaging color, text, and shape. Hard-to-read fonts, colliding images, and design that interfere with the vital information on the label need to change. This is the era of minimalism, neatness, and statement art that is catchy and sustainable.
3. Endorse Bionics in Beauty Package Designing
Bionics, which takes natural objects as imitation objects, is a common design technique. Bionic design is friendly, lively and interesting, and achieves the perfect unity of practicality and personality. With the help of such powerful technology, cosmetic packaging manufacturers can reduce their carbon water and energy footprint to a great extent.
4. Labels Are Important Information, Keep The Words Right and Readable
The text on cosmetic packaging mainly includes the brand name, product name, and its description. A successful brand design sees this vital information carried out neatly with the words being easily readable, such as indications of use, ingredients, and other vitals like expiry date and batch number clearly.
5. The Harmony Between Style and Layout
The size of font and arrangement of text on cosmetic packaging, as well as the echo of graphics and colors, are important factors to realize the harmony between the style and layout. It needs to have a fluent connection between readable text and the overall visual effect of the content theme. The text should not only be processed in color and some strokes but also highlight the personalized design of the text. And interestingly, all these elements are best carried out by minimalist designs. So you don’t need so many things in one place, you need just one or two things carrying out multiple design dynamics.
6. Eco-Friendly Packaging Is The Future
Faced with the deterioration of the global environment, cosmetics, as a fashion symbol, conform to the trend of environmental protection and use recyclable or degradable materials in packaging design. If as a cosmetic brand, you are endorsing it, you are getting tons of brand value with it. There are plenty of options for lipstick tubes, eyeliner bottles, and eyeshadow pallets. If you have the time to handpick the materials, and the surface finishes that are more eco-friendly, you’d be a winner at achieving a great product design.
Conclusion: You Need A Cosmetic Packaging Design Company That Follows The Code of Ethics
As we have featured some of the best cosmetic packaging design elements that are changing the face of beauty packaging in the world right now, it also comes down to the fact that we need more and more companies to endorse and understand these cosmetic packaging trends. As much as creating a unique skincare container is important for brand recognition, sustainability and environmental aspects are important too. Shape, color, font, typography, graphics, the layout of labels – these are not some things you can just pick based on what looks good. This is every way the science of arts that needs the semantic understanding of an expert designer.
